According to an analysis done by the staff of fullidentity.com users would previously spend approximately an hour or more on designing an ID card before placing an order. Many times that hour was broken up into several sessions on the website. Michael Flanagin, the lead developer said, "We expect the new ID Card Wizard will bring the average time spent on designing an identification card down to ten to fifteen minutes total. Hopefully that will turn into increased revenue because it should allow us to hold on to those users who couldn t quite handle waiting on the previous version. Just trying to figure out how the older version worked took some time. But this time we went with the Microsoft approach and decided if in doubt, check out Word as an example of how we should add new features." Flanagin has created a tool that works as if you were not online at all. All of the features that used to require a complete screen refresh, now allow users to instantly see the modifications to their custom identification cards. Changing background colors, font sizes, and all of the other features are all shown instantly just as if the user was using a standard desktop application. Even changing the size of the photos is simple with the new tools they have just released. There are many other features that fullidentity.com is planning on adding, such as the ability to draw shapes, displaying barcodes as well as many other items that have been brought to their attention by the customers of this new identification card service. Since the inception of their online photo identification card service, the company has been adding customers by the dozens every day. As stated in a previous release, there were over 1,700 new customers captured by this revolutionary online service in their first quarter alone. We will just have to wait and see what happens after this new release of their ID Card Wizard starts to make headway.
A few of the more exciting things that have been happening with the company is the recent international exposure. Because of the remarkable service that fullidentity.com has been offering, the word has been spreading about this new online ID card service. One of the things the company has had to manage is the new demand for international orders. Some of the considerations have been opening offices in some of the more developed markets around the globe such as Europe, Asia and parts of Africa.
Another shocking revelation that was shared by one of the sales staff was that other identification card companies have been using fullidentity.com s services to serve their own customer base. The reason they stated was because it was easier to design a photo identification card utilizing these tools than using the development tools in their own office.
So with the new release of the ID Card Wizard and the growth of the service and customer base in their first quarter, it s going to be interesting to see what happens in the next few months and to watch the response of their growing customer base.
About the Author Allen Richardson lives in Texas and is the founder of Virtual Tournament Director, a company handling registration and ID cards for amateur sports participants around the nation, and http://www.fullidentity.com a company that provides similar services to the business community. He also serves as consultant to Southwest Airlines, Burlington Northern Sante Fe Railway as well as several other companies in the United States. Additionally, he is the author of Personal Discipline: Tools for Consistent Success.
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