If you need money quickly or & 39; want a surefire way & 39; increase your cash flow, it is time to initiate a sale. Having a sale & 39; is much easier to do if you just sell products of electronic information & 39; (available as a download online), that your overhead is very low once these products are created. However, a sale also works if you have any physical products that must be shipped, especially if you want to get rid of & 39; older versions of a product & 39; (cassette versions, for example), or if you have little used products that were returned (Dent scrape and sales).
There the rule of & 39; one of the keys to remember for your sale - make sure your audience is aware that the sale was a delay in this regard. Many basket programs allow you to place an expiration date & 39; on prices for special products.
Here are 10 times so you have a sale:
1. Special occasions sale. Your birthday child& 39;s birthday, wedding anniversary, birthday & 39; company, half birthday, etc. are all & 39; occasions when you can have a sale. J & 39; I constantly receive sales promotions & 39; commemorating the anniversary of its owner or the company & 39; anniversary. You can even have a bit of fun with it and create your own festive occasion - your cat has kittens, your child a market for the first time, your daughter has lost her first tooth, you paint your house ..... You get the idea.
2. National holiday sales. Those of us & 39; in the United States could plan for national holidays as US Labor Day, Independence Day, Thanksgiving Day. All you have to do is consult the schedule and determine national holidays in your country. One of my favorite sales j & 39; have offered a few years ago was the & 39; a day of the Independence & 39; here in the United States. I asked if my readers wanted coaching to help them declare their independence to do things like that begins the business of their dreams, to change their career to something that gives them joy, creating & 39; a new marketing plan for their business that will get results, or Reinventing themselves or their businesses. An excellent online resource for locating holidays in the world is http://www.earthcalendar.com.
3. Special Event sale. Do you know that there are & 39; special days to celebrate almost every occasion? In the single month of October & 39; ago Billiard Awareness Month, National Awareness Month breast cancer, sun-dried tomatoes Celebrate National Cookie Month months, just to name a few . The book, Chase & 39; s Calendar of Events is published annually with the current & 39; dates of these special events. You can learn more about these days http://www.chases.com. You can also submit information to them for a day you want to create!
4. Seasonal sales. & 39; Back to school sales are very popular, as are sales of spring cleaning, & 39; winter stock-up sales, and " prepare for the summer & & 39; ; quot; sales. Of course, if you have an international audience, readers in & 39; other side of the world, you may not be able to relate to prepare for & 39; summer when it& 39;s their season d & 39; winter, so you may want to use these sparingly.
5. Brick and mortar sales strategies. Believe it or not, what works in the brick and mortar retail world works online. It is very common for retailers trying & 39; arranging sales of stocks & 39; clearance sales, scratch and dent sales or close-out sale, so that you can model this kind of Sales in your online business. In one of the & 39; workshops Tom Antion j & 39; I attended a few years ago, he spoke of & 39; have an inventory clearance sale tent and had a graphic of a & 39; tent red stripes come out with his promotion. The great irony, he explained, is that it & 39; n & 39; has no stocks because the elements that & 39; he had put up for sale were all electronic downloads. However, it was the & 39; one of the most popular selling & 39; that he held, as the concept of selling tent is very familiar to the American consumer.
6. Across-the-board discount coupon or sale. Give your contact list by 25% or 50% off of what you sell, or create a coupon code or & 39; a special link on the sale of certain items. You can make this coupon or discounts available exclusively to your VIP list, if that is your audience during a conference & 39;, your list of & 39; email, or your current customer base. Everyone feels especially & 39; s they are on a VIP list!
7. Pre-release sales. Do you have a product that is almost ready to launch a site of & 39; c & 39; subscription is about to go live, or a printed book, which is on the verge of & 39; be published? In the & 39; yes, give your member list the possibility of & 39; buy at a special price before & 39; that it is presented to the public. Consumers want to be the first to have the latest information, so members of the list give your first shot at your latest information.
8. BOGO sale (buy one, get one free). What works for Payless Shoes can do for you, as well. You can offer a buy one, get one free & 39; for one of your products, and pitch that & 39; if one of your customers divide the cost with a friend, they will each receive a complete product for 50% off the regular price. Or, they may give a copy to a client or a colleague. Another way to create a BOGO offer is for all your & 39; priced products-even, c & 39; is to say, if you buy one for $ 29.99, you can get all Other products priced at $ 29.99 or less, c & 39; is free!
9. The plan to sell. I see so much furniture store ads proclaiming "interest-free financing! No payments until & 39; on a date than 2 years from now. " If you have products at higher prices, you can do the same thing. Give your customers leave divide payments of more than 3, 4 or more payments. Sophisticated basket programs allow you to set up recurring billing, so that your client& 39;s credit / debit card is automatically charged the same day of each month for the number of occurrences & 39;.
10. In d & 39; franchise tax sale or free. If your state requires you to collect sales tax on your products, offer to pay sales tax for your customers. Each August, the State of Texas & 39; fixed on the first weekend of the month of August as a & 39; " Tax-Free Weekend " for purchases of clothing in anticipation of & 39; sending children to school & 39;. You can create a similar offer within your company, but you should check with your tax office d & 39; State on the legal aspects of proposing such a sale. Or, you could offer free shipping & 39; s they buy a deadline that you set, or if they buy a certain amount from you. Instead of & 39; standard shipping, you can also propose d & 39; improve maritime transport to express if they meet certain conditions & 39; purchase.
Take watch what kind of sales sense to you, leave your calendar, and to integrate them into your marketing plan. If you have a good sense of & 39; when cash flow is tight, a draft sale should significantly increase your income.
Copyright 2006 Donna Gunter sharla melodee
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Saturday, March 29, 2008
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